ahImGood is Hancock Youth for Positive Efforts (HYPE)’s second annual positive norming campaign, committed to promoting healthy norms and supporting Hancock County youth in choosing to live substance-free!
Social norms don’t evolve overnight. When asked how they refuse an offer from a friend or classmate, the response from many of our members was a variation of “If I didn’t want whatever it was I’d just be like nah, I’m good.” This laidback, casual dismissal is an understated yet effective approach to avoid drinking or drug use without feeling awkward or alienated from peers.
The key messages of the #NahImGood campaign focus on the facts: it’s not a big deal to say no thanks (not everyone is doing it), there are fun alternatives available (like HYPE meetings and HYPE Hangouts!), and there are local community members who support youth in living drug and alcohol free. HYPE has several sponsors (Papa John’s, Kelly Cannon with State Farm Insurance, Claiborne Hill of Waveland, educators from every school district, law enforcement, and more!) across Hancock County who believe that young people have a lot to offer and make an effort to encourage their potential. It’s important for our youth to know and see that not only are their fellow HYPE members and peers in their corner, but parents and professionals who are also committed to supporting their choice to live drug and alcohol free lives.
Hancock County has a fun-loving beach culture where some type of celebration is always underway, and spring offers a lot of opportunity for youth to drink or use other substances: spring break, prom, graduation, festivals, and a coastal summer lifestyle in general. By launching this campaign from early spring through early summer, it will remind our community that there are other ways to unwind and have a good time in addition to the importance of keeping youth active, engaged, and substance-free!
The campaign will be highlighted by billboards, HYPE Hangouts, a Communities Talk event, and other celebrations of Hancock County youth working to affect positive change and establish a healthy, substance-free path towards bright futures.
For more information on HYPE and #NahImGood, contact Drug Free Communities Project Coordinator at 228-463-8887 or firstname.lastname@example.org.